Lures are often designed to mimic natural prey fish & more importantly behave in such a way that imitates a dying or injured fish - It's this movement which attracts predators such as pike, perch & zander. Fishing with lures is a great way of covering a lot water, the increased mobility helps boost your chances of catching over a static approach. It's also a very exciting form of fishing, as there aren't many better moments in fishing when a large fish chases your lure and explodes in white water as it hits!
Types Of Lures
Spinners have a metal blade which revolves around a central metal body, they can be cast easily & fished at any depth. The reflecting light & vibration from the spinning blade helps to attract fish, and on the right day can be an extremely successful lure, especially with perch.
Crankbait/Plugs are lures with vanes on the front which determines what depth the lure will work at when retrieved - the shallower the angle on the vane, the deeper the lure will dive & the deeper the angle, the shallower the lure works when retrieved. Some of these lures also have jointed bodies to provide a more natural movement.
Jerkbaits are made from one solid piece of plastic or wood, they have no action when simply retrieved, instead the rod has to be "jerked" to impart movement on the lure to mimic an injured fish.
Buzzbaits are similar to spinners as they have a spinner blade to provide light reflection & vibration to attract fish, but their main advantage is their inward facing single hook which is usually disguised in brightly coloured soft rubber. This alignment means the lure can be easily retrieved over weed without becoming snagged, this is something other lures cannot do with large treble hooks facing downwards.
Spoons are possibly the oldest style of lure and have been used in some shape or form throughout history. Their modern counterparts are made from polished pieces of metal with a split ring at the top for attaching to a trace & a treble hook at the bottom. When retrieved spoons will reflect light from their surface which flashes under water & provides a target for fish to home in on.
Swimbaits are intended to move in a natural fish like manner with the help of jointed sections. They can be cast long distances and reeled in at varying speeds - It's a good idea to twitch the rod occasionally to imitate an injured fish.
Jigs/Shads are lures with a weighted head, soft rubber body & paddle like tail. They typically have one large hook, although versions can be bought with a treble hook on a wire trace called a Stinger which are used to increase the chances of a hook up. They can be cast and retrieved in a "conventional" manner as the paddle tail produces an erratic movement, but they come into their own when bounced along the bottom - vertical jig fishing from a boat is a great way of catching perch & zander.